In today’s rapidly evolving business landscape, digital transformation is not just a trend; it’s a necessity. Shing Shing Long, a well-known Taiwanese manufacturer of ATV wheel axles, has recognized the power of digital technology in driving not only operational efficiency but also corporate social responsibility (CSR) and customer experience. With the guidance of Chairman Eric and Vice President Chipette, the company is committed to strengthening its sustainable competitive edge while addressing the challenges posed by globalization and an aging population. Through strategic digital transformation, Shing Shing Long is positioning itself to create lasting value for its stakeholders, including customers, employees, and the communities it serves.
Digital Transformation: A Key Driver for Corporate Social Responsibility
Digital transformation plays a pivotal role in enhancing CSR initiatives, particularly by improving both human and technological resources. By embracing digital tools and technologies, businesses can engage more effectively with stakeholders, improve sustainability practices, and create a positive social impact. For Shing Shing Long, the goal is not only to enhance business performance but also to increase its ability to contribute meaningfully to the community.
As the company embraces digital solutions, the integration of new systems helps streamline operations, reduce resource consumption, and foster a more environmentally sustainable production process. Moreover, by enhancing customer interactions and offering personalized services, digital transformation strengthens the bond between businesses and customers, ultimately promoting greater loyalty and trust.
2023.11.04 Reported by《Economic Daily News》
Empowering the Next Generation with Digital Tools
Chairman Eric has long understood that in an era of low birth rates, the traditional labor-intensive business model must evolve. He believes that businesses must rely on talented individuals and advanced technologies to increase efficiency and sustain long-term growth. His daughter, Krista, who joined the company after returning to Taiwan, quickly realized that Shing Shing Long’s existing systems and operations were outdated and unable to support modern business needs.
In the beginning, her attempt to implement a cloud-based system yielded limited results. However, her involvement in Ministry of Economic Affairs seminars and guidance from the “NexTech Academy” helped her recognize the transformative potential of digital technologies. With this newfound knowledge, she began spearheading the company’s digital transformation journey.
ERP System Implementation: Optimizing Operations with Digital Solutions
Under expert guidance, Shing Shing Long conducted a thorough review of its internal systems and decided to integrate an ERP (Enterprise Resource Planning) system with WIP (Work in Progress) functionality to digitize its production processes. This integration enables the company to accurately track work hours, production volume, and defect rates using a barcode system. Additionally, tablet computers were deployed to address equipment shortages on the factory floor.
These upgrades have resulted in smoother production scheduling, greater transparency in on-site capacity, and a significant reduction in defect rates. Customers now benefit from real-time online access to production progress, which enhances convenience and transparency, reducing the need for on-site visits.
Full Integration: Connecting Order Management to Financial Systems
The new ERP system allows Shing Shing Long to streamline its entire operations, from order management and production to financial reporting and cost calculation. This digital integration has greatly improved operational efficiency and accuracy, creating a more seamless workflow within the company. Moreover, it has provided a strong foundation for future brand transformation and business expansion.
Breaking Industry Boundaries: New Opportunities Through Digital Transformation
As part of its digital transformation journey, Shing Shing Long has actively visited other successful companies to explore new opportunities for diversification. One such visit revealed that an automotive parts manufacturer had started producing chopsticks, which sparked a new idea. As an expert in axles, Shing Shing Long sees potential in applying its manufacturing technology to other industrial products in the furture, including home appliances, breaking free from the confines of the automotive sector.
With ongoing digital transformation, Shing Shing Long aims to develop a more diverse product portfolio and strengthen its competitive position in global markets. The company is confident that its digital initiatives will continue to drive operational efficiency and open new possibilities for growth and innovation.
A Future Powered by Digital Transformation
Shing Shing Long’s ongoing digital transformation demonstrates how technology can positively impact CSR, customer experience, and overall business performance. By embracing cutting-edge digital tools, the company not only enhances operational efficiency but also strengthens its social responsibility efforts, contributing to sustainable business practices and a better customer experience. As Shing Shing Long continues to evolve, it will lead by example, showing how digital transformation can benefit businesses, communities, and customers alike.
We would like to extend our gratitude to Economic Daily News for their in-depth coverage, which has helped share Shing Shing Long’s digital transformation story with a broader audience and inspired more Taiwanese businesses to embrace change and innovation.
